DivvyUp is a custom sock company with a mission. For every pair of socks bought, another is donated to a homeless shelter. Working closely with the founders from early startup days, I had the honor of working on a small, hardworking team to further this mission, by illustrating fun, fashionable socks.
Designed and Illustrated custom socks, packaging, stickers, print/web graphics. Represented here are three DivvyUp Limited Edition theme packs! Elements, American, and Ocean.
The Blue Toe: "The signature blue toe is the link to the socks we sell to the socks we give. Though it doesn’t explicitly state the company name or even contain the logo, the vibrant blue toe provides a reminder that each pair sold is a pair gifted to a homeless individual. "
Source: Blue Toes – The Quest to Localize Giving and Maximize Impact. May 27, 2016 by Mitch Nelson
Photographer: Christopher Sintic
Founders: Jason McIntosh, Mitch Nelson
Marketing Strategist: Spencer Bluni